Nike in collaboration with LeBron James has developed an off-court clothing line featuring a very royal looking lion logo designed to pay homage to LeBron’s “heart of a lion.”

“Game after game. LeBron James’ heart stays strong. The two-time NBA MVP has seen his fair share of battles. He’s done his time on the hardwood. In the gym. And around the neighborhood. With every victory the beast within grows stronger. More determined. Fearless. Always on.”