The new team U.S.A. basketball Hyper Elite uniforms by Nike have dropped. The new threads are designed to give LeBron and company a little added help in bringing home gold this summer in London.

The important deets on the new and improved unis, courtesy of the Nike Blog:

The Jersey: The lightest jersey ever, the 3D-structured Dri-FIT strategically placed hem vents and mesh panels enhance breathability and circulation without adding bulky stitching. The 3D-structured Dri-FIT fabric also pulls sweat from the skin to reduce cling.

The Shorts: Made of 100% recycled polyester materials, a four-way stretch fabric allows for a full range of motion with side panels and laser-cut perforations for circulation and ventilation. The shorts also weigh an incredible 14 ounces lighter than typical pro basketball shorts.

Nike bringin’ the heat as usual.

With the world prepping to invade London for the Olympic games in 365 days, big and shiny new Olympic medals were unveiled on Wednesday.

The biggest Summer Olympics medals to date. Artist David Watkins says the key symbols on front and back juxtapose the goddess Nike, for the spirit and tradition of the Games, and the River Thames, for the city of London. On the back of the medals is the 2012 branding, representing the modern city as a jewel-like, geological growth.

Well played, David Watkins.

Update on our London 2012 campaign we launched back in May (for those who missed it, we announced to the world that we’re willing to head to London to cover the 2012 Summer Olympics online in partnership with any willing media outlet).

Well it looks as though we have the accommodations covered! That’s half the battle! Now we just need a friendly media outlet, sports network etc. to step up and pay for food and travel! Interested? Check out our London 2012 page for details!

Special thanks to our unnamed accommodation supplier. The sports Gods will forever shine down upon you.

Oh no you didn’t! We’re pitching to have Freestyle Canoe at London 2012! Hopefully by then they figure out the whole ‘judging controversy”. Ridin’ dirty indeed.

jeremywatt:

I had to do the Ridin’ Dirty remix! Original here. #bored

Attention Media Outlets, Sports Networks, Advertising Agencies, Tumblr, Foursquare (why not), Richard Branson and/or other wealthy billionaires/millionaires!

Consider this TheTickr.com’s REQUEST FOR PROPOSAL (RFP for all you industry types)! Our team (brothers, Ryan Watt and Jeremy Watt) are ready and willing to be sent to London to cover the 2012 Summer Olympics online, like no one else can!

What we Need

Some sort of crazy V.I.P. access to the London 2012 Olympics.
Financial coverage of flights, accommodation and food (nothing fancy, we’re pretty resourceful).
Financial coverage of our iPhone roaming charges.
An online platform to share all our wonderful coverage (this isn’t a must, but probably to your advantage). What you get in Return
Real-time coverage of the events of your choosing! We’re not just talking about live tweets and photo posts! Picture if you will, an animated GIF of a speed walker crossing the finish line to capture gold, with Kate Middleton in the background grocery shopping.
A daily video update from TheTickr team! None of this talking head nonsense. We’ll dig deep to bring you the viral news the internet wants to share. Stuff like: What’s the true story behind the London 2012 logo? and How hot is that hot tub that the divers hang out in?
A complete branding/sponsor package for whatever you want! We’ll skin TheTickr.com and every olympic post with your brand — think POM Wonderful Presents: The Greatest Movie Ever Sold but not in a way that’s annoying to our faithful Tumblr followers.
Last but not least, we’ll do whatever you want us to do (just no streaking).Why are you Doing This?
Simple really. We’re olympic fanatics, plus we lived in London for a year and thought this would be an epic way to return to the city. If you can’t be an olympic athlete, you might as well see if someone will send you to the olympics to cover it.

Tumblr Friends we Need your Help!
We’d be stupid to think we couldn’t do this without your help and you’d be stupid to think that this wouldn’t be awesome to follow online. Soooo, we’re asking you to dig deep and like/reblog the crap out of this post. Together we can make this happen and if it doesn’t happen we’ll all just high-five over how awesome the above animated GIF is!

Lets make olympic media coverage internet history! Email: jeremy@thetickr.com

Attention Media Outlets, Sports Networks, Advertising Agencies, Tumblr, Foursquare (why not), Richard Branson and/or other wealthy billionaires/millionaires!

Consider this TheTickr.com’s REQUEST FOR PROPOSAL (RFP for all you industry types)! Our team (brothers, Ryan Watt and Jeremy Watt) are ready and willing to be sent to London to cover the 2012 Summer Olympics online, like no one else can!

What we Need
  • Some sort of crazy V.I.P. access to the London 2012 Olympics.
  • Financial coverage of flights, accommodation and food (nothing fancy, we’re pretty resourceful).
  • Financial coverage of our iPhone roaming charges.
  • An online platform to share all our wonderful coverage (this isn’t a must, but probably to your advantage).
What you get in Return
  • Real-time coverage of the events of your choosing! We’re not just talking about live tweets and photo posts! Picture if you will, an animated GIF of a speed walker crossing the finish line to capture gold, with Kate Middleton in the background grocery shopping.
  • A daily video update from TheTickr team! None of this talking head nonsense. We’ll dig deep to bring you the viral news the internet wants to share. Stuff like: What’s the true story behind the London 2012 logo? and How hot is that hot tub that the divers hang out in?
  • A complete branding/sponsor package for whatever you want! We’ll skin TheTickr.com and every olympic post with your brand — think POM Wonderful Presents: The Greatest Movie Ever Sold but not in a way that’s annoying to our faithful Tumblr followers.
  • Last but not least, we’ll do whatever you want us to do (just no streaking).

Why are you Doing This?
Simple really. We’re olympic fanatics, plus we lived in London for a year and thought this would be an epic way to return to the city. If you can’t be an olympic athlete, you might as well see if someone will send you to the olympics to cover it.

Tumblr Friends we Need your Help!
We’d be stupid to think we couldn’t do this without your help and you’d be stupid to think that this wouldn’t be awesome to follow online. Soooo, we’re asking you to dig deep and like/reblog the crap out of this post. Together we can make this happen and if it doesn’t happen we’ll all just high-five over how awesome the above animated GIF is!

Lets make olympic media coverage internet history! Email: jeremy@thetickr.com

jumpgraphic:

Graphic Design // Iran Claims London 2012 Logo Spells the Word ‘Zion’

_____

Iran has threatened to boycott the upcoming Olympic Games unless the current logo is changed. Read the full story on the Guardian website.

More Olympic drama.